Monday, 9 March 2015

Tools for Brand Promotions

Posted by Ankit Pal Sharma on 00:31 with No comments
Brand Promotion refers to awareness of product or brand, generating sales and creating brand loyalty for raising customers. Promotion is also divided in five parts in which include personal selling, advertising, sales promotion, direct marketing and publicity. In the modern era every new and old businessman wants to brand promotion to their brand and product to increase their sales. Brand promotion is depending how much money to budget for each. Promotion can be done by different ways like as Brand Identity, Online Marketing, Media Planning, Printing & Display, Retail & Visual Merchandise and Brand Activation. With the help of these activities your brand or product will easily spread in the marketing. Yes, it is depend on the way that if “which activity is going to be first”. Here, we are introducing to you step by step every activity is as below:

 1.      Brand Identity:
Brand Identity is a mixture of two words BRAND + IDENTITY. Brand is usually used in business, marketing and advertising. It is a name, term, design or other feature that describes on seller’s product from those of others. In Brand Identity the services like as Concept creation, Logos, Business Stationery, Broachers, Flyers, posters, Danglers, Product Shoot and Image Procurement.
 2.       Online Marketing:
Online Marketing means cover all marketing through web. It includes Internet Marketing or Web Marketing which aimed to drive traffic to their own website, where the transaction can be completed. There are many ways to spread the brand through online marketing such as Online Video Advertising, Search Engine Marketing, Email Marketing, Affiliate Marketing, Social Media Marketing, Couponing, External Links and Footnotes. In the modern era Online Marketing helps a lot among all the brand promotion activities because it is very simple to use and easy way to reach the customer.
 3.       Media Planning:
It is generally finding media platforms for a client’s brand or product to use. Media Planning is the best job to achieve the marketing campaign objectives. The tools of Media Planning are as below:
·         Television (TVC, Television Commercial)
·         Radio (AM, FM, XM, Pandora, Spotify)
·         Newspapers
·         Magazines
·         Outdoor Billboards
·         Ambient Experiential
·         Digital Advertising (Mobile and Mobile Applications)
·         Public Transportation
It is the best way to reach the huge amount of public in one time advertisement. It reaches number of individuals to expose the product over a period of time.
 4.       Retail & Visual Merchandise:
In today’s competitive market Retail and Visual Merchandising plays a vital role in the process of sales. It helps to showcase the product in such a manner that maximum visibility and brand awareness is made. Retail & VM is the best tool to advertise your product and brand in the open market.
 5.       Brand Activation:
Brand Activation is the major part to expose your brand and product through Events, Exhibition, Road Shows, Brand Launch Activation, Mall/Residential/Corporate Promotions and Barter Services. This activity is the key factor to create a very good relationship or loyalty between consumers and brands. This advertisement activity is very simple to run and get quick feedback in the terms of Brand Promotion.

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